KAYO is a local modern Muslim fashion brand that still maintains its national identity with the “Modest Fashion” fashion style which was founded in 2019. The KAYO collection focuses on deluxe ready-to-wear clothing. KAYO’s characteristic is using traditional Indonesian arts such as batik and weaving as well as applied details such as lasercut and layering. KAYO carries a sustainable concept towards the environment and nature by using 90% natural fiber materials, natural dyes and the use of environmentally friendly materials. `\Layering details in the KAYO collection are also prioritized for most of the fashion models. KAYO has also participated in several well-known events in Indonesia, including: MUFFEST Show, Jakarta Fashion Trend (JFT), Indonesia Sharia Economic Festival (ISEF), and several other events.